Built by a small business owner, for small business owners.

Hi, my name is Lou, I'm a student at Columbia University, and the founder of Pop-Up Collective NYC (Now Collective SoHo). Like many students living in New York City, I needed to find ways to support myself. I worked as an art instructor, barista, camp counselor etc…

Two years ago, I started my small business selling press-on nails. Through that journey, I quickly learned how hard it is for small brands like me to find a sustainable place to showcase our products. Most retail spaces in the city are out of reach, extremely expensive and require long term commitment. However, that frustration turned into a vision: a space built for small businesses, by someone who truly understands what it's like to be one.

That's how Pop-Up Collective NYC began. It's more than a market; it's a community. A place where independent creators, artists, and designers can showcase their craft, meet customers face-to-face, and grow together.

What began as a 1 month pop-up has since grown into a larger presence in SoHo, bringing the concept into one of New York City's most iconic shopping destinations. This next chapter reflects both the growth of the brand and the growing need for spaces that make retail more accessible for local businesses.